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eBook details

• Title: Innocent
• Author : John Simmons
• Release Date : January 29, 2013
• Genre: Marketing & Sales,Books,Business & Personal Finance,
• Pages : * pages
• Size : 1619 KB

Description

Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy.


The author is a brands expert who was previously a director at Interbrand, the world’s largest brands consultancy. He is the author of several books, including My Sister’s a Barista, Dark Angels, The Invisible Grail , and We, Me, Them & It (all published by Marshall Cavendish).

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